Toyota wanted a way to convey its iconic ‘Oh what a feeling’ sensibility and apply it in a unique way to the Olympics through social media and PR. Eight artists helped turn Australian Olympic athletes into instant immortals.
‘Relive the Olympics’ is a short intro-video animation for Toyota’s Facebook campaign that is showcasing the work of all eight artists.
Deliverables: Concept, Art Direction, Storyboard, Production
Olympic Games Rio 2016: Golden times for Tom Burton and his team – Instagram-takeover for Toyota Australia