Toyota wanted a way to convey its iconic ‘Oh what a feeling’ sensibility and apply it in a unique way to the Olympics through social media and PR. Eight artists helped turn Australian Olympic athletes into instant immortals.
‘Relive the Olympics’ is a short intro-video animation for Toyota’s Facebook campaign that is showcasing the work of all eight artists.
Art Direction and Production
Eight artists helped turn Aussie Olympic athletes into instant immortals. Here is a video I made for Toyota Australia to relive some #OhWhatAFeeling moments from Rio 2016.
Olympic Games Rio 2016: Golden times for Tom Burton and his team – Instagram-takeover for Toyota Australia