Cover illustration for Women's Wear Daily Magazine: The rise of a more sustainable fashion industry.
Deliverables: Creative Direction, Sketches, Illustration, Photography
Purchasing, Empowered – Shoppers are waking up to the environmental impact of the fashions they buy — and everything from business models and marketing to store designs are changing as a result.
Factory (Re)Made – Producing fashions with less pollution, waste and excess has become a mission for a growing number of the industry’s biggest and smallest players, aided by technology and fueled by shifting consumer mores.
The Green of Green – Doing good for the planet can also be good for business — vital even — as consumers and investors put a higher value on sustainable products and practices.
Eco Makeover – As concerns about plastic pollution rise, the beauty industry is confronting its packaging problem, with some firms striving for zero waste in the near future.
Scrap Chic – Designers are turning old fabrics — even trash — into new fashions and accessories with a story, and a higher purpose.